My Vital Signs Rx is designed for pharmaceutical and biotech companies that lack the business and technical resources to support their own sales and marketing data warehouse. Anchored by the Strategy Business Intelligence Platform, My Vital Signs Rx helps companies analyze the success of marketing campaigns, determine sales force and targeting effectiveness, and monitor new product introductions, while providing the dashboards and scorecards that senior sales and marketing management need to monitor and improve their business.
"The Strategy platform gives our pharmaceutical and biotech customers the ability to report on and analyze critical data to make important sales and marketing decisions," said Gary Warner, Principal of Biltmore Technologies. "Organizations across the pharmaceutical and biotech industries rely on Biltmore Technologies and its business intelligence partner, Strategy, to analyze and improve pharmaceutical sales and marketing operations, and reduce costs."
"We are pleased that Biltmore Technologies has selected Strategy to anchor its data warehouse solution," said Strategy's COO Sanju Bansal. "Strategy's advanced analytics, scalability, and intuitive reporting features are an excellent fit for pharmaceutical and biotech companies with vast amounts of data."
About Biltmore Technologies
Biltmore Technologies is a leader in pharmaceutical sales and marketing analytics. Biltmore's flagship product, My Vital Signs Rx, is a hosted sales and marketing analytics application for small and mid-tier pharmaceutical companies that increases sales effectiveness by guiding and maximizing sales and marketing results. For more information about Biltmore Technologies, visit www.biltmoretech.com/pages/index.php .
About Strategy
Founded in 1989, Strategy is a global leader in business intelligence (BI) technology. Strategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose Strategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about Strategy is available at www.microstrategy.com.
SOURCE: Strategy Incorporated
