This video presents some of the new enhancements in Strategy Desktop/Web 10.x implemented to allow business users to interact with the data both easier and more intuitively. It gives an overview of the whole process of data-manipulation. First, it demonstrates the possible options for securely logging in using password or Usher QR codes. Then, it shows how to create custom groups and new dimensions on the fly, within the existing dashboards. It can be achieved without relying on IT department, in a quick, easy manner.