SYMPTOM:
After setting a value for the maximum number of rows in Strategy Developer 10.x, this value is not taken into account, as shown below:

The expected behavior when executing a report that exceeds the setting maximum number of rows is an error displaying the following message:
Error: SQL Generation Complete QueryEngine encountered error: The report result cannot be displayed because it exceeds the maximum row limit in governing: 20 , it is set for report Electronics Revenue by Region Error in Process method of Component: QueryEngineServer, Project Strategy Tutorial, Job 88, Error Code= -2147205488