In Strategy Web, it is possible to switch the import option between crosstabbed or tabular when import data from files.
In Strategy Web 9, user sees below screen after upload files in preview page:

In Strategy 10, the new Multiple Database Data Import preview page is introduced, the option to switch between tabular and crosstabbed is included in a new page named "Parse". Follow below steps to use this function:
1. After select file, click "Prepare Data" to go to the data preview window:

2. In the data preview window, click the down arrow for the table, choose "Parse":

3. In the Parse Your Data window, the option to choose crosstabbed or tabular should be available:
