SYMPTOM:
As seen below the reference line (the target metric) appears after the blue bar (the performance metric), this is the expected behavior for both performance and target metrics:

For negative values the expected behavior would be a mirror of the blue bar, with the reference line positioned before the bar; however, the Bullet Chart graph does not comprise values smaller than the performance metric value, so the reference line is not shown.
CAUSE:
This is a known issue in Strategy Web 9.x
ACTION:
Please contact the Strategy Support for an update on this issue.