SYMPTOM:
In Strategy Web 9.4.1, documents that have a personal views type of subscription and a default run mode of Express mode or any Export mode will actually default to run in Interactive mode instead.
Note: Editable and Flash modes work as expected.
STEPS TO REPRODUCE:

CAUSE:
This is a known issue in Strategy Web 9.4.1 concerning Personal Views and Express mode and all export modes.
ACTION:
This issue has been addressed in Strategy Web 10.x. Upgrade to take advantage of the fix.