SYMPTOM
When creating an e-mail subscription using Strategy Distribution Services, macros can be used to insert the current date into the subject line or message body. If the recipient has set the locale to a language other than US English, the date format will still be delivered in US format "yyyy-mm-dd".
Create a new e-mail subscription:

Notice, the date format is US English.

CAUSE
This is a known limitation of Strategy Distribution Services 9.x
ACTION
Contact Strategy Technical Support for an update on this issue.