Tysons Corner, VA, May 15, 2018 — MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise analytics and mobility software, today announced that Vibes, a leading mobile engagement platform for enterprises, has integrated the Strategy 10™ platform into its new product, Advanced Analytics, a performance management solution. To learn how leading brands can harness this embedded analytics solution, register for the webcast, How New Insights in Mobile Marketing Analytics Can Help You Drive Higher Customer Acquisition, taking place on Wednesday, June 13, 2018, at 2:00 p.m. EDT.
With the integration of the Strategy 10 platform into the Advanced Analytics solution, marketers can gain a 360-degree view of consumer preferences and behaviors through customizable filters, visualizations, and location analytics, delivering data-driven insights that can be quickly assessed on any standard mobile device. Marketers can use these insights to develop highly targeted campaigns that boost consumer engagement and facilitate greater conversions. The open framework of Strategy 10 delivers support for multiple platforms and devices, as well as hundreds of optimized connectors to relational databases. With sophisticated administration and data connectivity tools, a unified metadata layer, and an exceptional in-memory architecture, Strategy offers organizations what they need in an analytics platform: enterprise-grade security, high performance, scalability, and data governance.
“Our focus is on providing value to all of our customers, which is why it was so critical to find a technology partner like Strategy for our Advanced Analytics product,” said Brian Garofola, CTO at Vibes. “Strategy offers a thoroughly tested, highly secure, and scalable solution with a powerful range of analytical capabilities for marketing professionals to fully harness the power of data to grow their business. We believe the collaboration is essential to help digital and brand marketers access real-time, actionable intelligence about mobile consumers as they move through the buying journey.”
“One of the biggest challenges that marketers face is how to measure the ROI of their mobile marketing campaigns,” said Mark Gambill, CMO, Strategy Incorporated. “Vibes has embedded Strategy’s sophisticated analytical functionality into their performance management solution so that leading brands can learn critical insights, like how their mobile app campaigns grew basket size or drove in-store versus online traffic. Marketers can use the insights gained from their analyses to personalize their outreach for better consumer experience and greater customer loyalty.”
To learn more about Advanced Analytics:
About Vibes
Vibes enables marketers to deliver compelling and profitable mobile engagement conversations. The Vibes Mobile Engagement Platform lets marketers easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Google Pay, messaging apps, and mobile web campaigns — all through a single interface. Vibes’ customers include Chipotle, Discover, Lane Bryant, PetSmart, and Allstate. To learn more about Vibes, visit www.vibes.com.
About Strategy Incorporated
Strategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, Strategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications. To learn more, visit MicroStrategy online, and follow us on LinkedIn, Twitter and Facebook.
Strategy, Strategy 10, Strategy Mobile, and Intelligent Enterprise are either trademarks or registered trademarks of Strategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
