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Operator's Social Media Data Analysis (using MicroStrategy)


Nahiyan Khan

Technical Support Intern • Strategy


The purpose of the application is to analyze the customer sentiment (positive, neutral or negative) towards the services of two major Indian Operators -- Vodafone & Airtel. The application makes use of social media data of these Telco's for Analysis. Operators use social media platform as a promotional channel to increase awareness of their products and services and also, to address complaints of customers. Customer comes to these Facebook and Twitter pages to highlight any problems they are facing with the service. Since, social media posts have a high chance of going viral through re-post and re-tweets, hence a dedicated team is assigned to analyze all posts so as to resolve the customer complaints in a timely manner. The application would be of help to operators to do a comparative analysis of how their service is perceived by customer w.r.t to that of their competitors and draw actionable insights of the areas where they need to focus on.

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Knowledge Article

Published:

June 8, 2017

Last Updated:

June 8, 2017