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The Analytics Applications Behind Marketing at MicroStrategy


Diego Patterson

Account Executive • MicroStrategy


Marketing uses the MicroStrategy platform to track leads and sales opportunities, monitor marketing campaigns and analyze the impact of marketing efforts.

Dear Strategy Customers,
 
We would like to provide an important announcement related to Google’s push notification workflows.
 
Google plans to deprecate and remove Google Cloud Messaging (GCM) APIs on or after April 11, 2019, Learn more at https://developers.google.com/cloud-messaging/faq.
 
This deprecation and removal impacts all Strategy customers who use push notification workflows with Strategy’s branded applications (e.g., Mobile, Library, Usher) on Android devices.  All Strategy customers who rely on push notification workflows with Strategy’s branded Android applications are encouraged to upgrade to Strategy 2019 which supports Firebase Cloud Messaging (FCM), Google’s replacement for Google Cloud Messaging. For more about migrating to FCM, follow https://developers.google.com/cloud-messaging/android/android-migrate-fcm.
 
Please reach out to Strategy Support with any questions or if you need assistance with your upgrade to Strategy 2019.
 
Sincerely,
 
Strategy
 


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Knowledge Article

Published:

May 18, 2017

Last Updated:

May 18, 2017