KB483314: The Timestamp Logged in the Platform Analytics Warehouse Only Displays in UTC Time

Symptom 

After configuring Platform Analytics, the timestamp logged in the Platform Analytics warehouse is not displaying as the local time but as UTC time. 
 

Local Time

Timestamp int he PA Warehouse

Cause

This is working by design.
The Time hierarchy attributes are based on the UTC time zone. Both the Strategy Intelligence server and the Identity server send the server's time zone with the transactional logs. The time zone is then standardized to UTC in the Platform Analytics ETL.
For more information on the Platform Analytics' data model, see Platform Analytics Data Directory .